The researchers conducted an experiment with 113 students

The researchers conducted an experiment with 113 students, where the lists of characteristics for two fictitious brands of video game consoles have been. Half of the features were not directly comparable and half. For example, online gaming has been listed for a brand and nothing about online gaming was given to the second .

A second unexpected effect of well watched the EEG: Approximately 1.5 seconds in front glimpse solutions an increase of the lower frequency published activity above the right the posterior cortex. This effect disappear especially when the high-frequency activity began to over right the temporal lobe. The investigators reinterpreted the posterior effects as proof of ‘gating’and dampening to the visual input, and suggested in that to make this possible initially weak solution of associated activities to gain strength, will burst aware occurring when glimpse. – ‘This, such as closing your eyes so to focus concentrate where you are trying to solve a difficult problem,’said Kounios, a psychology professor from Drexel. Years in this case, your brain is block out only which visual input at the right hemisphere. ‘.